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Blog Post

The effects of the COVID-19 pandemic will resonate through healthcare for years to come, now that the initial shock has come to an end. For many independent practices and smaller healthcare systems, the pandemic caused great financial hardship that will be tough to overcome. What this means is that there is a growing divide between the “haves and have-nots” of providers and physicians. 

Providers and healthcare systems with strong digital strategies in place and accessibility to telehealth from the start will survive, while many practices which are smaller, perhaps in more rural areas, and not using the latest digital technologies may succumb to a hospital consolidation or be forced to close their doors. 

How Covid-19 Changed the Patient Experience

When we look back on this time, it will be clear that this was a turning point in the way health care is delivered to patients. Telehealth is single-handedly changing the workflow and how patients and physicians are having appointments. Urgent care, emergency rooms, and even annual, regular appointments with a primary care doctor are all possible via a telehealth platform. 

This platform was urgent and an obvious choice when the stay-at-home orders were mandated. However, the push for telehealth and moving to a virtual healthcare system reduces unnecessary visits, allows physicians to maximize profits and efficiency, while remaining safe and prohibiting the spread of COVID-19. 

There has been a huge uptick in patient engagement online – which means telehealth is becoming the norm for how patients expect to interact with their doctors. Patients who previously expected a doctor-led approach to their healthcare are finding the ease, convenience, and safety of technological ways to receive their care. 

Long Term Effects of Covid-19 in Healthcare

Expedited Telehealth Care

For many practices and physicians, it was long believed that they would not be able to operate virtually – until the pandemic. Overnight, the way they saw patients changed and transformed into remote care. In fact, some experts say that COVID-19 accelerated telemedicine by a decade. It is proving to be more effective, safer, and financially smarter for both patients and physicians. 

Since March, telehealth has allowed patients with low mobility, failing health, and those with compromised immune systems to see physicians seamlessly and effectively. This is because the availability of data and collaboration has continued to evolve. 

Decrease in Nursing Homes

During this time, nursing homes and assisted living facilities have been scrutinized for increasing the number of COVID-19 cases and deaths in certain states. While these types of care facilities can provide around-the-clock care, it is becoming less appealing to house the medically vulnerable in close quarters. 

This leads to the increased demand for in-home care services. People want to live independently and have that mindset – not be “locked up” in a nursing home. With the changes due to COVID-19, there is going to be a large number of people in the coming years who need long-term care but do not want to go into a nursing home. 

In-home care, physician house calls, and certain medical deliveries to the elderly will become an increasingly popular demand. 

A Shift in Who Provides Care

The pandemic put an enormous strain on emergency rooms and intensive care units. What this did was emphasize the importance of nurses, physician assistants, and nurse practitioners. This isn’t new to more rural areas and independent hospitals. 

For independent practices and hospitals, they are able to provide quality care at a lower cost by relying on non-doctor practitioners, when allowed. In fact, if Congress and state medical boards allowed, approximately 70% of primary care could be handled by advanced nurses. However, what this means is that smaller hospitals could shut down as more authority is granted to skilled nurse training and a larger role for these providers in daily healthcare. 

The shift leans towards more preventative and home care, and further away from hospitalizations and centralized healthcare.

Learn how Cartera Health’s comprehensive circle of care has been beneficial to the changing landscape of healthcare due to COVID-19.



Blog Post

Cartera Health aims to deliver exceptional care across the healthcare industry. Our mission is to elevate every aspect of extended healthcare and hold it to its absolute highest standard. Cartera Health combines the most innovative technologies with their moral and ethical values to ensure that each and every patient receives the care they deserve. 

Our founders, Dr. Sterling Carter and Stephen Carter, developed healthcare brands that encompass each aspect of extended care in order to deliver on their mission and to remain personally involved and engaged. Because of this, the brands cover healthcare staffing to hospice to physical therapy and are held to the same outstanding standards.

The Connection Among Brands

Despite having nine healthcare brands under the umbrella of Cartera Health, patients, medical professionals, and families will find similarities between each business. Our founders dedicate the time and effort in order to create businesses that achieve excellence and hold them to the highest standards. 

These brands contain a number of commonalities that relate back to the Cartera Health mission and their values. An overarching trait you can find within each brand is that they are all people-first and patient-oriented. Regardless of whether you are receiving physical therapy or finding medical staff for in-home services, there will always be the concerns of the patient first. How can we serve them? Are we improving their lives and conditions? Does our staff strive to make a difference in our patients’ lives? 

Here is a full compilation of our brand commonalities. 

  • A focus on extended care and home health 
  • A pattern of ‘learn through doing, then improving the model through innovation and technology
  • We are on a mission for better health and improving the health of others
  • Patients receive personalized & individualized care specific to their conditions or concerns
  • Proudly Clinician/Veteran/Minority-owned and operated
  • People first, and we work on both B2C and B2B levels
  • Our staff is held to the highest level of integrity and sense of responsibility
  • The hope is to serve as thought leadership and models for the next generation of healthcare professionals

Cartera Health is home to nine healthcare brands. Each company aims to serve their patients and the community to the best of their abilities by providing personalized care, white-glove service, and by taking the guesswork out of the business side of operations. This allows the physicians and medical staff to devote their time and passions to their patients.

How they Shape the Mission

These values and common denominators between all the Cartera Health brands drive the overall mission for expanding the extended care industry and raising the bar for future generations of healthcare providers and innovators. 

By working simultaneously with B2B and B2C businesses, leadership can see situations from both points of view. This allows them the ability to create comprehensive solutions. Leadership is present and very hands-on when developing processes and ensures these values are maintained. The brands are all founded on the premise of bettering home health and in-home extended care. This means the staffing solutions have their sights set on the best in-home care providers who understand the importance of comfort, trust, and loyalty it takes to be in a patient’s home. 

Our mission comes to life through these brands on a daily basis. Every small success or patient who is no longer suffering with a condition is a win for Cartera Health and a win for our communities. Each patient affects the way Cartera Health operates and grows.